For anyone who’s touched unit economics, LTV and CAC are familiar. My last article unpacked those here.

What about all the other costs in your business. How do you know your pricing & hiring decisions lead to profitability? In my last article there was a lot of references to costs included, and those not.

In my last article, I talked about the ratio of LTV to upfront costs (CAC and onboarding if that’s relevant for you). It’s a decent guide.

When I started working with SAAS companies 10 years ago, it wasn’t enough for me. …










Rachel White

CFO | Writer | Cat lover | Budding amateur chef

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